Advertising and Sponsoring

Transparency and Clear Identification

We aim to clearly identify any advertising, sponsored content, or commercial communications so that users can distinguish them from editorial or informational content. Where we receive compensation or other benefits in connection with content, we disclose this in a clear and understandable manner, consistent with the Competition Act (Canada) and the Canadian Code of Advertising Standards.

Editorial Independence

Our professional assessments, forensic opinions, and educational content are prepared independently. Commercial relationships do not influence our findings or technical conclusions. Where we reference third-party products, services, or tools, such references are based on professional judgment and not solely on commercial arrangements.

Direct Advertising for Our Services

We may promote our own services through online and offline channels, including:

• Search engine advertising (for example, Google Ads)
• Social media advertising on platforms such as Facebook and LinkedIn
• Industry-specific portals and directories
• Professional publications or events

These activities are designed to inform potential clients about our services and are not intended to mislead or create unrealistic expectations.

Partnerships and Collaborations

We may collaborate with technology partners, legal professionals, or other organizations where this supports the delivery or improvement of our services. Any such partnerships are selected based on quality and suitability. Where a collaboration involves co-branded content, sponsorship, or referral arrangements, we seek to disclose this appropriately.

Measurement of Marketing Activities

We use analytics and marketing tools to understand how effective our advertising campaigns are and how visitors interact with our website. This may include:

• Analytics services to assess website traffic and user behavior
• Conversion tracking to measure responses to advertising campaigns

These tools may rely on cookies or similar technologies. For detailed information about the specific tools we use and your choices, please consult our Privacy Policy and Cookie Policy.